Writing With Flair: How to Become an Exceptional Writer

Make Your Blogs, Books & Business Writing Sparkle


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Course trailer

The program is taught by Shani Raja, a former Wall Street Journal editor whose courses have attracted close to half a million students on this platform alone and have been featured in both Time magazine and Business Insider.

Shani has trained journalists at The Wall Street Journal and written for other top news outfits too, including The EconomistFT, Dow Jones and Bloomberg News. He was also rated among the top 10% of most engaging Udemy instructors.

In this newly extended version of his flagship program, Shani reveals to non-journalists the “superpower” tactics of the world’s best editors. Learning their secrets will help you stand out in almost any field of writing.

Course Sample

Section 1: The World of Elite Writing
  • What You Will Learn
  • Tool, Not rules
  • Proof the Secret Sauce Works (Plus “Workbook”)
Section 2: Mindset of An Elite Writer
  • Mindset Principle: Write With Integrity
  • Mindset Principle: Yearn To Connect
  • Mindset Principle: Know Your Intent
  • Mindset Principle: Aspire For Beauty
  • Mindset Principle: Balance The Ingredients Like An Artist
  • Mindset Principle: Don’t Be Obsessed With Perfection
Section 3: Simplicity
  • The Beauty Of Simplicity
  • Fancy, Flowery & Official Language
  • Fancy, Flowery & Official Language (Exercises)
  • Economical (“Tight”) Writing
  • Economical (“Tight”) Writing (Exercises)
  • Redundant Words
  • Redundant Words (Exercises)
  • More Implied Words
  • More Implied Words (Exercises)
  • Long Words
  • Long Words (Exercises)
  • Careless Repetition
  • Careless Repetition (Exercises)
  • Rambling (Saying Too Much)
  • Double Negatives
  • Multiplying Entities
  • Overstretching Thoughts
  • Unnecessary Ceremony
  • Unnecessary Ceremony (Exercises)
  • Excessive Punctuation
Section 4: Clarity
  • The Beauty Of Clarity
  • Fuzzy Thinking
  • Missing Links
  • Out-Of-Focus Ideas
  • Misplaced Modifiers
  • Ambiguity
  • Ambiguity (Exercises)
  • Careless Comparisons
  • Clumsy Contrasts
  • Dubious Distinctions
  • Curly Writing
  • Jargon & Buzzwords
  • Mixing Tenses
  • It Versus They
  • This, That & The
  • Removing Clutter
Section 5: Elegance
  • The Beauty Of Elegance
  • Presentational Elegance (Or “House Style”)
  • Narrative Elegance
  • Narrative Elegance (Exercises)
  • Stray Thoughts
  • Elegant Paragraphs
  • Elegant Paragraphs (Exercises)
  • Timing, Rhythm & Musicality
  • Timing, Rhythm & Musicality (Exercises)
  • Elegant Transitions
  • Parallel Ideas
  • Parallel ideas (Exercises)
  • Word Echoes
Section 6: Evocativeness
  • The Beauty Of Evocativeness
  • Creating Variety
  • Creating Variety (Exercises)
  • Adding Freshness
  • Dramatic & Forceful Writing
  • Dramatic & Forceful Writing (Exercises)
  • Arousing The Senses
  • Reversing Into Sentences
  • Reversing Into Sentences II
  • Passive Sentences
  • Passive Sentences (Exercises)
  • Voice, Tone & Character
  • Voice, Tone & Character (Exercises)
Section 7: Summary
  • Congratulations! You Are An Elite Writer

What is included in this course?

5 articles
7 hours on-demand video
3 downloadable resources
Watch on desktop, TV, or mobile devices

Shani' courses featured on well known platforms

What Will You Learn?

  • You will discover the “secret sauce” of exceptional writing.

  • You will learn how to cultivate the unique mindset of an “elite” writer.

  • You will discover how to add style to your blogs, books and business writing.

  • You will learn how to write well from an ex-Wall Street Journal editor.

  • You will learn how to write well from an ex-Wall Street Journal editor.

  • You will learn how to become a more confident, competent and sophisticated writer.

What our learners say

Who this course is for:

  • PR/Comms/Marketing execs

  • Copywriters

  • Journalists

  • Bloggers

  • Copywriters

  • Authors

  • College students


Can I take the course at my own pace?

Absolutely! All video lectures are pre-recorded, so you’ll be able to login and resume watching whenever it suits you. Also, you can take each course as many times as you want!

If I am not happy with the course, can I get a refund?

We expect you’ll be delighted with your purchase. However, if the content isn’t what you expected, you may request a refund within the 30-day money-back-guarantee window.

Will I need to purchase anything else once I am inside the course?

Inside some of the courses, you may see the instructor recommend products or services to help you get results faster. However, these extra purchases are never required and you will still get all the benefits of the course without these extra tools.

How long will I have access to this package?

You get lifetime access to the courses in this package for as long as they are being hosted on this platform. If we ever change the platform on which they’re are hosted, we’ll duly let you know where to go to regain access.