Writing With Flair: How to Become an Exceptional Writer

Discover the four basic ingredients of exceptional writing—simplicity, clarity, elegance and evocativeness. This “secret sauce” is guaranteed to make anything you write sparkle.

Learn how to optimise the four ingredients for maximum impact, and how to balance them with the dexterity of a master chef. The result will be punchy, crisp, graceful and stimulating writing—every time.

You’ll emerge from the course a truly exceptional wordsmith whose writing stands out massively in your industry, field or profession.

Ninja Writing: The Four Levels of Writing Mastery

Now that you’ve mastered the four ingredients of exceptional prose, it’s time to discover the four “levels” of writing mastery. This powerful new perspective will take you further along the path to becoming an elite writer.

The course demonstrates that writing can usefully be divided into four layers—the narrative, paragraphs, sentences and words. A Ninja Writer makes subtle refinements at each level to ensure their copy always dazzles.

Discover in this bestselling course how to organise your prose into neatly flowing sections, weave ideas through perfectly crafted paragraphs, make sentences optimally readable and create magical effects with the skilful placement of words.

Editing Mastery: How to Edit Writing to Perfection

In Writing With Flair, you learned the four ingredients of exceptional writing, and in Ninja Writing, the four levels. Now, find out how to brilliantly edit your own writing—and that of others.

Shani will guide you through the four “dimensions” of standout writing—its content, structure, style and presentation—and show you how to boost your writing skills a thousandfold.

Learn what vital questions to ask about your content to make sure everything stays relevant and worthwhile. Find out how to create perfect transitions between every point in your copy. Make the writing read well by enhancing its style and structure. And improve the aesthetics of your prose by attending closely to the way it’s presented.

After mastering the three criss-crossing frameworks of Writing With Flair, Ninja Writing and Editing Mastery, your evolution from masterful to elite writer is complete.

Punctuation Mastery: How to Use Punctuation With Style

The crowning of an elite writer occurs once you’ve learned how to use punctuation with impeccable style.

While it’s important to know punctuation from a formal grammar perspective, it’s also useful to consider it from the standpoint of impact. At this level of the writing game, the traditional rules don’t necessarily apply.

Don’t expect, therefore, to learn the “proper” rules of punctuation for their own sake. Instead, prepare to view the subject through the eyes of an elite writer—who sees these tiny symbols as powerful tools for designing more engaging, captivating and beautiful prose.