The Quick Guide to Writing Excellent Business & Online Copy
A Fast Track to Copywriting Mastery
Is there a shortcut to writing good copy?
Fortunately, there is. And you’ll find it taught here in this four-hour masterclass presented by Shani Raja, a former writer for The Economist and senior editor for The Wall Street Journal.
In his newest and fastest-growing course, Shani weaves together the best bits from his longer writing and editing programs to give you the nuts and bolts needed to craft exquisite copy every time.
The course is ideal for busy people who want to dramatically improve their business or online copywriting, but don’t have the time to wade through longer material.
Learn Quickly How to Write and Edit With Style
Unlike Shani’s other courses, this one combines both writing and editing techniques.
You will be able to apply these strategies immediately to produce books, articles, blog posts, work emails, business plans, website copy, marketing scripts, press releases, research papers, and college essays to a higher standard.
The course has been slickly produced and carefully designed to fast-track your journey to writing excellence, which means it is ideal for time-challenged students eager to fly up the learning curve in the shortest time possible.
Learn the Mindset and Tactics of Great Copywriters
The course begins by outlining the core values, aspirations, and habits of exceptional copywriters.
Once the student learns how to adopt this “elite writer’s mindset,” Shani goes on to introduce the four ingredients of superior copywriting: simplicity, clarity, elegance, and evocativeness.
The teaching of this “secret sauce” is more concise here than in Shani’s more in-depth courses on writing and editing.
Lastly, Shani teaches students how to edit a piece of writing to a lofty standard adopting the same techniques he used to edit stories for The Wall Street Journal.
The course concludes with a powerful editing exercise that gives students the chance to apply all the strategies taught.
Fly Up the Learning Curve of Exceptional Writing
A Crash Course in Copywriting drives students to the summit of flawless writing in a few short hours.
While comprehensive and complete by itself, it also is the perfect diving board into Shani’s longer writing and editing courses, such as Writing With Flair, Ninja Writing, Editing Mastery and Punctuation Mastery.