Want to become an exceptional writer?

Ex-Wall Street Journal editor Shani Raja shows you how in
this FREE online program.


“Shani taught me how to create narratives with the rigour of a craftsman and the elegance of a composer.”


Evolve Quickly Into an Elite Writer

Much of the writing we encounter at work or online is often too rambling, confusing, clunky and boring to command attention. Compare such low-quality prose with the mesmerising and electrifying copy you regularly find in top-class newspapers such as The Economist and The Wall Street Journal.

If you want your writing to be equally concise, crisp, graceful and stimulating, let Shani Raja teach you how top-tier journalists perform the “alchemy” of producing exceptional writing for millions of global readers. His elite writing tactics will empower you to:

Produce slick resumes and cover letters

Devise standout college essays and academic research

Construct impressive work emails and business reports

Craft dizzying sales, marketing and website copy

Compose riveting blogposts and social media content

Author high-quality books and articles

Start your writing journey here with Shani’s FREE introductory course, Secret Sauce of Great Writing.

Discover the Alchemy of Writing

Do you want your resumes to sparkle in a sea of mediocre job applications? Would you love to write marketing and sales copy that fires up readers? Do you aspire to become an author or blogger with thousands of devoted followers?

Then imagine how much more likeable and shareable your content would be if you could write with the style and flair of journalists in top global newspapers.

Over his long and distinguished journalism career, Shani Raja has written for The Economist, reported for Bloomberg News, edited for The Wall Street Journal and taught many high-profile journalists how to write better.

With close to half a million satisfied students, Shani’s online writing programs reveal how first-class journalists perform the magic of transforming lacklustre copy into dazzling prose—empowering you to make your own books, blogs and business writing sparkle.

Begin your exceptional writer’s journey with Shani’s free course, Secret Sauce of Great Writing, where he shares a powerful technique that will instantly upgrade your writing ability. Or go to Shani’s premium courses to discover the full suite of elite writing tactics.

“Most great teachers can’t write, and most great writers can’t teach. Shani Raja is one of the few who excels at both.”

Weh Yeoh
Founder of OIC Cambodia,
Social Entrepreneur of the Year, 2019, and TEDx presenter.
Justin Liang
CEO of Inspace,
Forbes Under 30 lister.

Meet Your Instructor

Shani Raja was a senior editor at The Wall Street Journal, where he also trained dozens of the paper’s reporters and editors. During his long journalism career, Shani also wrote for The Economist, Time, the Financial Times, Dow Jones and Bloomberg News.

Several years ago, Shani left journalism to teach non-journalists the advanced writing and storytelling techniques he’d learned as a top-tier news editor. His teachings have helped authors, bloggers, business writers, Tedx speakers and journalism students to significantly enhance their copywriting skills.

Today, Shani’s online writing programs are among the most popular in the world, with more than 350,000 students from more than 200 countries.

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“Shani helped me develop my concepts for my first ever TEDx talk. I can’t speak highly enough of my experience.”

Grant Butler
Author, journalist and founder of the Editor Group consultancy.
Kevin Tsai
Marketing Director at World KNK.

“Shani will teach you how to write well, and with grace.”


Premium-Quality, Self-Paced Courses to Evolve You Quickly Into an “Elite” Writer

Are you ready to become an elite writer? The programs listed below offer an evolutionary path to getting you there quickly.

Start the voyage with Shani’s flagship course, Writing With Flair, which teaches you, in fine detail, the four “ingredients” of exceptional writing—simplicity, clarity, elegance and evocativeness. Moving up the learning curve, Ninja Writing unveils the four “levels” of writing mastery—narrative, paragraphs, sentences and words, empowering you to engineer your prose to ultra-refined levels.

In Editing Mastery, you will discover how to edit your copy to perfection using the powerful lens of content, structure, style and presentation. The journey ends with Punctuation Mastery, which shows you how to polish your writing through the stylish use of punctuation.

Writing With Flair: How to Become an Exceptional Writer

Shani’s flagship course lays out the core qualities of exceptional writing—simplicity, clarity, elegance and evocativeness. Discover how to apply those four magical ingredients to your books, blogs and business
writing so your content always sparkles and dazzles. If your writing has ever felt rambling, confusing, clunky or boring, this secret sauce is the ultimate cure. Join more than 80,000 students enrolled in this bestselling program.

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Ninja Writing: The Four Levels of Writing Mastery

Shift your understanding of exceptional writing to a higher gear with this bestselling course, which teaches Jedi-like writing techniques that will thrill and delight your readers. You’ve already learned the four ingredients. Now, take a deep dive into the four “levels” of exceptional writing—narrative, paragraphs, sentences and words—and discover how refinements at each can lift your prose to heady heights. Join more than 62,000 students enrolled in this program.

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Editing Mastery: How to Edit Writing to Perfection

Take your writing skills to the stratosphere by discovering how to edit your writing to perfection. In this highly acclaimed program, Shani reveals the “deep editing” secrets of top newspaper editors by helping you pull apart a rambling piece of writing and then stitch it back to read beautifully. After learning how to edit the content, structure, style and presentation of an article, your writing skills will match those of the best editors on the planet. Join more than 20,000 students enrolled in this course.

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Punctuation Mastery: How to Use Commas, Dashes and Semicolons Like a Pro

The final part of the journey toward elite writer status is a trek into the wondrous world of punctuation. But don’t worry. Shani won’t bog you down in the minefield of grammar. Instead, he presents a commonsense approach to punctuation that will empower you to create special effects in your writing that ensure your copy glows. Join more than 16,000 students enrolled in this course.

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What Students Are Saying

The most complete writing course I have taken. I’m really blowing away the competition at work.


Cuts through everything to the heart of excellent writing... the best course of its type that I’ve seen.


Taught me in a few hours writing principles that would have taken me years to learn on my own.