Want to become an exceptional writer?

Ex-Wall Street Journal editor Shani Raja teaches the writing secrets of the world’s best journalists.


Discover the four ingredients of good writing in this FREE masterclass.

“Most great teachers can’t write, and most great writers can’t teach. Shani Raja is one of the few who excels at both.”


Welcome to the World of Elite Writing

Imagine you could write with the style and flair of journalists on newspapers like The Economist, The New York Times, or The Wall Street Journal. Imagine what having such a rare talent could do for your career, your business or your dreams of becoming a successful author, blogger or online copywriter?

The free course above is a good place to start if you want to learn quickly how to write better college papers, business reports, blog posts, news articles, marketing copy and social-media content. But if you want to transform yourself into an elite writer without delay, then skip ahead to the premium courses listed below, all of which come with a 30-day money-back guarantee.

The Elite Writer’s Journey

Shani’s training takes students progressively deeper into the world of elite writing so you can ultimately perfect your writing skills.

In Writing With Flair, Shani introduces students to the secret sauce of good writing: simplicity, clarity, elegance and evocativeness. These four ingredients are essential to writing well.

In Ninja Writing, Shani reveals the four levels of writing mastery: the narrative, paragraphs, sentences and words. This course gives students the skills to make even more dramatic enhancements to their writing.

In Editing Mastery, students discover the four dimensions of exquisite prose: content, structure, style and presentation. This framework gives students even more dominance over their writing, while empowering them to skilfully edit the work of others.

And in Punctuation Mastery, Shani teaches students how to use punctuation with impeccable style. This course guides students through the last mile of their journey into the world of elite writing.

A Crash Course in Copywriting, Shani’s newest and highly recommended program, is for aspiring elite writers who prefer to learn Shani’s writing and editing methods quickly rather going too in-depth.

These Online Courses Will Help You Become:

A professional copywriter

A better marketer

A pro writer at work

An influential blogger

A better communicator

A bestselling author


A Crash Course in Copywriting: Learn to Write With More Style, Flair & Impact

Is there a shortcut to writing mastery? Thankfully, there is. And the method is taught here in this brand new four-hour copywriting masterclass. The program weaves together the best bits from Shani Raja’s in-depth trainings, zooming into what is absolutely essential to making your writing read beautifully, whether your focus is on business, academic or online copywriting. The course is ideal for busy people eager to fly up the learning curve.

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Writing With Flair: How to Become an Exceptional Writer

If you prefer to go deeper into the world of elite writing. Shani Raja’s flagship 7-hour program explores the four ingredients of exceptional writing—simplicity, clarity, elegance and evocativeness—in their full glory. Apply this “secret sauce” to your books, blogs and business writing and your content will almost never fail to dazzle. If your writing has ever felt rambling, confusing, clunky or boring, this “secret sauce” is the remedy. Join more than 133,000 students enrolled in quite possibly the world’s best-known online writing program.

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Ninja Writing: The Four Levels of Writing Mastery

Shift your understanding of exceptional writing to a higher gear with this highly rated course, which teaches Jedi-like writing techniques guaranteed to thrill and delight your readers. You’ve already learned the four ingredients. Now, you’ll take a deep dive into the four “levels” of exceptional writing—the narrative, paragraphs, sentences and words—and discover how refinements at each level can lift your prose to heady heights. Join more than 105,000 students enrolled in this program.

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Editing Mastery: How to Edit Writing to Perfection

Take your writing skills to the stratosphere by discovering how to edit your writing to perfection. In this highly acclaimed program, Shani reveals the “deep editing” secrets of top newspaper editors by helping you pull apart a rambling piece of writing and then stitch it back to read beautifully. After learning how to edit the content, structure, style and presentation of an article, your writing skills will match those of the best editors on the planet. Join more than 33,000 students enrolled in this course.

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Punctuation Mastery: How to Use Commas, Dashes & Semicolons Like a Pro

The final part of the journey toward elite writer status is a trek into the wonderful world of punctuation. But don’t worry. Shani won’t bog you down in the minefield of grammar. Instead, he presents a commonsense approach to punctuation that will empower you to create special effects in your writing that make your copy glow. Join more than 29,000 students enrolled in this course.

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Discover the Alchemy of Writing

Do you want your resume to sparkle in a sea of mediocre job applications? Would you like to write marketing and sales copy that fires up readers? Do you aspire to become a bestselling author, or perhaps a prolific blogger with tens of thousands of devoted followers?

The trouble is that much of the writing we encounter at work or online these days is too rambling, confusing, clunky and boring to command and hold a reader’s attention. Compare such amateurish writing with the electrifying copy you often find in newspapers like The Economist, The New York Times and The Wall Street Journal.

Would you like your writing to be crisp, concise, graceful and stimulating? Then let Shani Raja teach you how the best journalists in the world perform the alchemy of crafting exceptional copy every day for millions of global readers.

Start your writing journey here with Shani’s FREE introductory course, Secret Sauce of Great Writing.

Turn Dreary Copy Into Dizzying Prose

Over his long and distinguished journalism career, Shani Raja has written for The Economist, reported for Bloomberg News, edited for The Wall Street Journal, and taught many high-profile journalists how to write better.

With close to a million satisfied students, Shani’s online writing courses reveal how first-class journalists perform the magic of transforming lacklustre copy into dazzling prose, tactics that will empower you to make your own books, blogs and business writing sparkle.

“Shani taught me how to create narratives with the rigour of a craftsman and the elegance of a composer.”

Weh Yeoh
Founder of OIC Cambodia,
Social Entrepreneur of the Year, 2019, and TEDx presenter.
Justin Liang
CEO of Inspace,
Forbes Under 30 lister.

Meet Your Instructor

Shani Raja was a senior editor at The Wall Street Journal, where he also trained dozens of the paper’s reporters and editors. During his long journalism career, Shani also wrote for The Economist, Time, the Financial Times, Dow Jones and Bloomberg News.

Several years ago, Shani left journalism to teach non-journalists the advanced writing and storytelling techniques he’d learned as a top-tier news editor. His teachings have helped authors, bloggers, business writers, Tedx speakers and journalism students to significantly enhance their copywriting skills.

Today, Shani’s online writing programs are among the most popular in the world, attracting more than 1 million students from over 200 countries.

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“Shani helped me develop my concepts for my first ever TEDx talk. I can’t speak highly enough of my experience.”

Grant Butler
Author, journalist and founder of the Editor Group consultancy.
Kevin Tsai
Marketing Director at World KNK.

“Shani will teach you how to write well, and with grace.”


What Students Are Saying

The most complete writing course I have taken. I’m really blowing away the competition at work.


Cuts through everything to the heart of excellent writing... the best course of its type that I’ve seen.


Taught me in a few hours writing principles that would have taken me years to learn on my own.