What if you could write with the style and flair of journalists on newspapers like The Economist, The New York Times or The Wall Street Journal? What could having such a rare ability do for your career, your business or your dreams of becoming a successful author or blogger?

The Secret Sauce of Great Writing, the free course offered above, is a great place to start. It introduces the four ingredients of good writing that are essential if you want to write well. However, if you’re ready to become a master of the craft of nonfiction writing, you can skip ahead to the self-paced, premium courses listed below, which will take you deep into the world of elite writing .

We recommend you take them in the following order:

Writing With Flair is a roughly 7-hour, intensive program that teaches you how to make your writing exquisitely simple, clear, elegant and evocative. The course will teach you—in detail—how to optimise and balance these four ingredients of simplicity, clarity, elegance and evocativeness in the way top journalists do effortlessly.

You may now move onto Ninja Writing, another bestselling program in Shani’s portfolio, which teaches you the four levels of writing mastery—the narrative, paragraphs, sentences and words. Mastering each of these four layers of your prose will empower you to write with even more refinement, poise and sophistication.

Next, in Editing Mastery, you will discover how to edit your writing to perfection using the powerful lens of content, structure, style and presentation—also known as the four dimensions of exquisite prose.

And finally, Punctuation Mastery will teach you how to enhance your writing even further with the ultra-stylish use of punctuation.

Together, these premium online courses provide an unshakeable foundation for writing with much more style, flair and impact.  

Writing With Flair: How to Become an Exceptional Writer

Shani’s flagship 7-hour course lays out the four ingredients of exceptional writing—simplicity, clarity, elegance and evocativeness—in all their glory. Discover how to apply these four magical qualities to your books, blogs and business writing so that your content never fails to dazzle. If your writing has ever felt rambling, confusing, clunky or boring, this secret sauce is the ultimate cure. Join more than 133,000 students enrolled in this program.

Ninja Writing: The Four Levels of Writing Mastery

Shift your understanding of exceptional writing to a higher gear with this bestselling course, which teaches Jedi-like writing techniques that will thrill and delight your readers. You’ve already learned the four ingredients. Now, take a deep dive into the four “levels” of exceptional writing—narrative, paragraphs, sentences and words—and discover how refinements at each can lift your prose to heady heights. Join more than 105,000 students enrolled in this program.

Editing Mastery: How to Edit Writing to Perfection

Take your writing skills to the stratosphere by discovering how to edit your writing to perfection. In this highly acclaimed program, Shani reveals the “deep editing” secrets of top newspaper editors by helping you pull apart a rambling piece of writing and then stitch it back to read beautifully. After learning how to edit the content, structure, style and presentation of an article, your writing skills will match those of the best editors on the planet. Join more than 33,000 students enrolled in this course.

Punctuation Mastery: How to Use Commas, Dashes and Semicolons Like a Pro

The final part of the journey toward elite writer status is a trek into the wondrous world of punctuation. But don’t worry. Shani won’t bog you down in the minefield of grammar. Instead, he presents a commonsense approach to punctuation that will empower you to create special effects in your writing that ensure your copy glows. Join more than 29,000 students enrolled in this course.