Want to become an exceptional writer?
Ex-Wall Street Journal editor Shani Raja shows you how in
“Shani taught me how to create narratives with the rigour of a craftsman and the elegance of a composer.”
VERA SPROTHEN, AUTHOR OF “FLOW GENERATION”
Evolve Quickly Into an Elite Writer
Much of the writing we encounter at work or online is often too rambling, confusing, clunky and boring to command attention. Compare such low-quality prose with the mesmerising and electrifying copy you regularly find in top-class newspapers such as The Economist and The Wall Street Journal.
If you want your writing to be equally concise, crisp, graceful and stimulating, let Shani Raja teach you how top-tier journalists perform the “alchemy” of producing exceptional writing for millions of global readers. His elite writing tactics will empower you to:
Produce slick resumes and cover letters
Devise standout college essays and academic research
Construct impressive work emails and business reports
Craft dizzying sales, marketing and website copy
Compose riveting blogposts and social media content
Author high-quality books and articles
Discover the Alchemy of Writing
Do you want your resumes to sparkle in a sea of mediocre job applications? Would you love to write marketing and sales copy that fires up readers? Do you aspire to become an author or blogger with thousands of devoted followers?
Then imagine how much more likeable and shareable your content would be if you could write with the style and flair of journalists in top global newspapers.
Over his long and distinguished journalism career, Shani Raja has written for The Economist, reported for Bloomberg News, edited for The Wall Street Journal and taught many high-profile journalists how to write better.
With close to half a million satisfied students, Shani’s online writing programs reveal how first-class journalists perform the magic of transforming lacklustre copy into dazzling prose—empowering you to make your own books, blogs and business writing sparkle.
Begin your exceptional writer’s journey with Shani’s free course, Secret Sauce of Great Writing, where he shares a powerful technique that will instantly upgrade your writing ability. Or go to Shani’s premium courses to discover the full suite of elite writing tactics.
“Most great teachers can’t write, and most great writers can’t teach. Shani Raja is one of the few who excels at both.”
NICOLAS JOHNSON, FORMER EDITOR AT BLOOMBERG NEWS
Meet Your Instructor
Shani Raja was a senior editor at The Wall Street Journal, where he also trained dozens of the paper’s reporters and editors. During his long journalism career, Shani also wrote for The Economist, Time, the Financial Times, Dow Jones and Bloomberg News.
Several years ago, Shani left journalism to teach non-journalists the advanced writing and storytelling techniques he’d learned as a top-tier news editor. His teachings have helped authors, bloggers, business writers, Tedx speakers and journalism students to significantly enhance their copywriting skills.
Today, Shani’s online writing programs are among the most popular in the world, with more than 350,000 students from more than 200 countries.






“Shani helped me develop my concepts for my first ever TEDx talk. I can’t speak highly enough of my experience.”
DR. JOE DUSSELDORP, TEDx PRESENTER
“Shani will teach you how to write well, and with grace.”
HAWA ALLAN, POET & CULTURAL CRITIC
Writing With Flair: How to Become an Exceptional Writer
Shani’s flagship course lays out the core qualities of exceptional writing—simplicity, clarity, elegance and evocativeness. Discover how to apply those four magical ingredients to your books, blogs and business
writing so your content always sparkles and dazzles. If your writing has ever felt rambling, confusing, clunky or boring, this secret sauce is the ultimate cure. Join more than 80,000 students enrolled in this bestselling program.
Ninja Writing: The Four Levels of Writing Mastery
Shift your understanding of exceptional writing to a higher gear with this bestselling course, which teaches Jedi-like writing techniques that will thrill and delight your readers. You’ve already learned the four ingredients. Now, take a deep dive into the four “levels” of exceptional writing—narrative, paragraphs, sentences and words—and discover how refinements at each can lift your prose to heady heights. Join more than 62,000 students enrolled in this program.
Editing Mastery: How to Edit Writing to Perfection
Take your writing skills to the stratosphere by discovering how to edit your writing to perfection. In this highly acclaimed program, Shani reveals the “deep editing” secrets of top newspaper editors by helping you pull apart a rambling piece of writing and then stitch it back to read beautifully. After learning how to edit the content, structure, style and presentation of an article, your writing skills will match those of the best editors on the planet. Join more than 20,000 students enrolled in this course.
Punctuation Mastery: How to Use Commas, Dashes and Semicolons Like a Pro
The final part of the journey toward elite writer status is a trek into the wondrous world of punctuation. But don’t worry. Shani won’t bog you down in the minefield of grammar. Instead, he presents a commonsense approach to punctuation that will empower you to create special effects in your writing that ensure your copy glows. Join more than 16,000 students enrolled in this course.
What Students Are Saying
Want to become an exceptional writer?
Begin your writing journey now with this FREE course, Secret Sauce of Great Writing.